首页学历类考试高等教育自学考试高等教育自学考试(公共课)00012《英语(二)》

(题干)

本题共计 5 个问题

How to Start Your Own Business
I have recently started a business and have learned some crucial lessons in the process that I feel privileged to share with you.
1. Identify your motivation. __1__ To have more time? To make more money? To be your own boss? To have creative control over what you love to do? Write out all of your motivating factors and prioritize them. When you see them listed, you might see a pattern in that you're just unhappy at your current job and starting your own business isn't the answer.
2. Identify your passion. What do you love to do? What skills and knowledge do you uniquely bring to the table? What gets you excited about your work? __2__ If you keep your passion in plain sight, you will stay focused on the purpose of your business and not solely on the logistics.
3. Identify your market. If you are starting your business locally, research your competitors. Determine if there is room in the market for your business. What will you do differently to draw in customers? What niche market are the other businesses missing? __3__ Your business cannot survive without customers, so do enough research on the front end to determine if there are enough potential clients to keep your business alive.
4. Identify your finances. __4__ You have to buy furniture, trash cans, a garage door opener, light fixtures and landscaping equipment, and before you know it, you've far exceeded your financial boundaries. That can happen just as easily in a business. Do exhaustive financial planning. Meet with a financial advisor or someone at your bank to examine the financial viability of your business and the process of getting it up and running. __5__ Be prepared for financial loss and get advice on how to alleviate that burden in the future.

单选题
1

___1___内应为()

APlan wisely and do not assume the best about your business.

BWhy do you want to start your own business?

CThe tragic reality is that when business fail, the passion often dies with it.

DKeep that passion at the forefront of your business plan, your marketing strategies, and your daily routine.

EIf you have ever purchased a new home, you know that the financial obligations extend beyond the down payment and the mortage.

FIf you are starting an Internet company, research the requirements for your own unique Web presence.

正确答案

B

答案解析

本段的关键词是“motivation” ,即动机。选项B,为什么你要创业?与填空处后边四个问句语境相符,作者以提问的方式来表达什么是创业的动机。答案为B。
单选题
2

___2___内应为()

APlan wisely and do not assume the best about your business.

BWhy do you want to start your own business?

CThe tragic reality is that when business fail, the passion often dies with it.

DKeep that passion at the forefront of your business plan, your marketing strategies, and your daily routine.

EIf you have ever purchased a new home, you know that the financial obligations extend beyond the down payment and the mortage.

FIf you are starting an Internet company, research the requirements for your own unique Web presence.

正确答案

D

答案解析

本段的关键词是“passion”,即热情。选项D告诉了我们,无论是在制定商业计划和营销策略时,还是从事常规工作时,都要保持这份热情。答案为D。
单选题
3

__3__内应为()

APlan wisely and do not assume the best about your business.

BWhy do you want to start your own business?

CThe tragic reality is that when business fail, the passion often dies with it.

DKeep that passion at the forefront of your business plan, your marketing strategies, and your daily routine.

EIf you have ever purchased a new home, you know that the financial obligations extend beyond the down payment and the mortage.

FIf you are starting an Internet company, research the requirements for your own unique Web presence.

正确答案

F

答案解析

本段关键词是“market” ,即市场。因此这里需要填入与市场需求、调查或者客户等内容相关的选项。只有选项F符合此内容。句意:如果你想开始经营一家互联网公司,你需要调研什么是自己的网站能满足的市场需求。答案为F。
单选题
4

__4__内应为()

APlan wisely and do not assume the best about your business.

BWhy do you want to start your own business?

CThe tragic reality is that when business fail, the passion often dies with it.

DKeep that passion at the forefront of your business plan, your marketing strategies, and your daily routine.

EIf you have ever purchased a new home, you know that the financial obligations extend beyond the down payment and the mortage.

FIf you are starting an Internet company, research the requirements for your own unique Web presence.

正确答案

E

答案解析

本空下一句的buy furniture ,trash cans, a garage door opener…提示应填入与房屋有关内容。选项E的“purchase new house”与之相对应。答案为E。
单选题
5

__5__内应为()

APlan wisely and do not assume the best about your business.

BWhy do you want to start your own business?

CThe tragic reality is that when business fail, the passion often dies with it.

DKeep that passion at the forefront of your business plan, your marketing strategies, and your daily routine.

EIf you have ever purchased a new home, you know that the financial obligations extend beyond the down payment and the mortage.

FIf you are starting an Internet company, research the requirements for your own unique Web presence.

正确答案

A

答案解析

本空上一句是:制定详尽的财务计划。联系下文,作者具体讲了如何制定这一计划。选项A符合上述内容。答案为A。
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