国家开放大学《商务英语(3)》最新试题
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Accounting errors will happen from time to time， but many common accounting mistakes can be avoided with proper planning and preparation. Here are the top seven accounting mistakes that should be paid more attention to. （ 1 ）Not knowing your true cash balance： Due to things like automatic payments and bank charges， money that appears in your cash drawer and your checking account may already be spent. （ 2 ）Mistaking profits for cash： When you have a lot of credit sales， your company can post big profits without seeing any cash. （ 3 ）Paying bills too soon： If your vendors give you thirty days to pay them， take it. Unless you get a discount for paying early， paying your bills only when they’re dueimproves your company’s cash flow. （ 4 ）Avoiding book -keeping tasks： Not recording and posting transactions regularly leaves you with a mountain of book-keeping to deal with in the end. （ 5 ）Paying accidental dividends： Every time a corporation owner takes money out of his business， it counts as a dividend. That can lead to a bigger personal income-tax bill. （ 6 ）Not keeping personal finances separate from business： Mixing up business and personal money can cause bookkeeping and legal problems. （ 7 ）Setting prices too low： Know your costs before you set product or service prices， or you run the risk of losing money on every sale. A simple break-even analysis can help you set prices at a profitable level.
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I’ll the exchange rate and service charge and then type up the check for you.（）
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There are eight traditional functions of marketing： （ 1 ）Buying： A marketer focuses on buyers’ needs and desires in order to decide what products to make available. Understanding buyers’ behavior is of great importance. （ 2 ）Selling： Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling， advertising， and other selling methods. It is probably the function of marketing that we most often see in our daily life. （ 3 ）Transporting： Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services. （ 4 ）Storing： Like transporting， storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility. （ 5 ）Grading： Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling. （ 6 ）Financing： For many products， such as automobiles， fridges， and new homes， the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible. （ 7 ）Marketing research： Through research， marketers may find out the need for new products and services. By gathering information on a regular basis， they can better plan， carry out and control marketing activities. （ 8 ）Risk taking： It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk.
（单选题）
The biggest mistake a workplace leader can make with office culture is failing to devise one at all. How do you know if your office culture is helping， or hurting， your employees， and as a result your bottom line？ Designing a thoughtful（周到的）office culture is so important for a new company. Here are some aspects where a leader should be careful not to make mistakes. A cohesive （和谐一致的） office culture starts at the top and is built with intention. Face book’s founder projects a laid -back vibe （氛围）. That sets the tone for his $200 billion company， Where he visits weekly Q and A sessions from his staff， loads up the perks， and courts a young team that closely mirrors his target market， positioning Face book are especially designed for their wants and needs. Strict dress code or early start time may seem like an easy way to build professionalism （职业化）in your workplace， but is there a good reason for it？ Strict requirements that work in a law office may erode the work ethic at a hip tech startup. Make sure to back up your rules with reason. For example， at Culture Studio， a T -shirt design and printing company， you’d better believe there’s no place for ties. Employees are encouraged to dress down in their brand’s merchandise or their competitors’（ Leadership shouldn’t abandon culture development there. Good employees tend to be goal？oriented over-achievers， so put your budget on that with team -building activities， contests， and incentives for the best. Think critically about the ideal employees for your team， what makes the tick， and how you can support them， within and outside of their role in the company’s goals. Setting the tone for your workplace starts with each hire and at every level in the company. At digital marketing firm Mabbly， every hiring decision is made with the company’ s vision in mind： a creative and young team of approachable （伸手可及的） guides that help clients to understand the seemingly mysterious world of PR public relations in this internet age.
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- Does modern logistics mean transportation and delivery？- Modern logistics is more about effective and efficient flow of materialsand information.（）
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It takes a lot of time and effort to develop and maintain a marketing campaign that resonates（ 共鸣）with your potential clients. However， you should think more about how to develop amarketing campaign. After all， we’re always looking for ways to increase our competitiveness. Here are some marketing strategies for you to check out. Partner（结伴）with allies. Marketing partnerships have many benefits to push a marketing campaign. For starters， when you stand side by side with someone else， you can deliver better content. If you are at the top of your business， marketing partnerships are cheaper to maintain your success and expose your brand. Embrace user-generated content. According to a survey of 839 millennia’s （千万富翁）， they spend 5.4 hours a day communicating with their peers， about 30 percent of their total media time. Similarly， you can also make this by sharing personal stories and exchanging ideas with your customers. This is a good way of carrying out advertisement. Help customers solve a problem. As perfectly stated on Hubs pot，“You”re in business because you provide solutions.”Some of the ways you can help customers solve a problem is by： creating how-to-content； offering exclusives that make their lives easier； listening to them or answering their questions； or creating APPs or tools. Let customers interact. No matter the product or service you’re offering， your customers want to interact with your company， or at least other customers. AMC， for example， created an online tool that allowed you to write down your imaginations. American Express connects small？ business owners to each other and helpful resources through its open forum.Which of the following is NOT a way of helping customers solve a problem？（）
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- Morning Maggie. Could you talk briefly about your career development？（）
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- Yes， I will try my best.（）
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The price of commodities （）on many factors like quality， demand， supply， etc.
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Good manners may be varied（） cultural backgrounds.
（判断题）
There are eight traditional functions of marketing： （ 1 ）Buying： A marketer focuses on buyers’ needs and desires in order to decide what products to make available. Understanding buyers’ behavior is of great importance. （ 2 ）Selling： Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling， advertising， and other selling methods. It is probably the function of marketing that we most often see in our daily life. （ 3 ）Transporting： Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services. （ 4 ）Storing： Like transporting， storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility. （ 5 ）Grading： Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling. （ 6 ）Financing： For many products， such as automobiles， fridges， and new homes， the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible. （ 7 ）Marketing research： Through research， marketers may find out the need for new products and services. By gathering information on a regular basis， they can better plan， carry out and control marketing activities. （ 8 ）Risk taking： It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk.Marketers provide credit that makes the purchasing of automobiles， fridges， and new homes possible.
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一 Can you show me the schedule？-（）.
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Headhunters or executive search firms specialize in finding the right person for the right job. When a company wishes to recruit a new person for an important position， it may use the services of such a firm. The advantages for the employer are that it does not have to organize the costly and time-consuming process of advertising， selecting and interviewing suitable applicant. In some cases， the search firm may already have a list of people with the appropriate skills for the job. If this is not the case， then it may act as a consultant， advising or even organizing tests and simulations to evaluate candidates’ behavior in order to select the most competent person for the job.Companies may use the services of an executive search firm to recruit new employees.
